Tag Archive PR Companies In Johannesburg

10 TOP PRINCIPLES OF EFFECTIVE WEB DESIGN

Theresa Van Niekerk No Comments

Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).

PR Companies In Johannesburg image

Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Below we explore the top 10 web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.

1. PURPOSE

Good web design always caters to the needs of the user. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of your website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible.

2. COMMUNICATION

People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle.

3. TYPEFACES

In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.

10 TOP PRINCIPLES OF EFFECTIVE WEB DESIGN

Random Quote

Design has become the cover for unnecessary consumption

— Anonymous
WEB DESIGN, PHOTOGRAPHY, AND WRITING SERVICES: TnT Unleashed, East London, South Africa for website design, logo design, photography, photo editing, supplying photos for websites, article writing, web content writing, editing, and other creative work.

Author Bio:

Theresa Van Niekerk Theresa is one half of the dream team that makes up 1 Pic 4 Twenty. With many years of experience in the web design and PR fields, she is the perfect person to help you with your website.